Alcatel in the News
ENJOY MORE FROM YOUR SMARTPHONE WITH THE ALL-NEW BEAUTIFULLY DESIGNED
AND BEAUTIFULLY PRICED FIERCE™ 4 FROM ALCATEL
IRVINE, Calif. – August 29 2016 – Alcatel – the number four handset manufacturer in North America - today unveiled FIERCE 4 with its sleek design and wallet-friendly price for MetroPCS customers.
ALCATEL TRU™ BRINGS RELIABLE SMARTPHONE PERFORMANCE TO METROPCS
FOR LESS THAN A DATE NIGHT AT THE MOVIES
IRVINE, Calif. – August 15 2016 – Alcatel – a top five smartphone manufacturer in North America - today unveiled TRU, its latest value-packed smartphone for MetroPCS customers.
IRVINE, Calif. – July 13 2016 – Alcatel – the number four mobile phone manufacturer in North America – today unveiled its unlocked Android flagship with the award-winning IDOL 4S. A follow–up to the award–winning IDOL 3 – widely regarded as one of the best smartphone values of 2015 – the IDOL 4S brings a new level of design and features that has made Alcatel’s IDOL flagship line one of the most prized in the industry.
IRVINE, Calif. – April 20, 2016 – ALCATEL – the number four mobile phone manufacturer in North America - today announced availability of their newest portable LTE connected tablet with the POP 7 LTE for T-Mobile. Continuing Alcatel’s tradition of bringing high-quality and affordable mobile technology to the masses, the POP 7 LTE will be available online and at participating T-Mobile stores nationwide beginning on April 20 for $129.99 (SRP).
Irvine, Calif. – April 7, 2016 – Alcatel - the number four mobile phone manufacturer in North America - today announced a new device category in partnership with the TCL brand, with the North American launch of Xess. Initially unveiled at CES in January, Xess is purpose built to be the perfect 17-inch accessory for the kitchen, whether it’s for discovering and creating new meals via the pre-loaded recipe applications, accessing Nickelodeon content, such as PAW Patrol for kids, or catching up on the latest news and entertainment. Xess will be available for early-access purchase beginning on April 22 for the online exclusive price of $499 USD.
OUT WITH THE OLD, IN WITH THE NEW:
ALCATEL UNVEILS THE COMPANY’S NEW GLOBAL BRANDING IN NORTH AMERICA
Irvine, Calif. – March 29, 2016 – Alcatel the number four mobile phone manufacturer in North America - today announced the rollout of its new branding for the North American market. Unveiled globally during last month’s Mobile World Congress in Barcelona, this new branding simplifies the company’s image from ALCATEL ONETOUCH, and now aligns the leading global mobile technology brand under the Alcatel name with a new logo and renewed market focus.
Alcatel Launches POP 4 Series:
The most customizable smartphones, inside and out,
to best suit all desires
MWC, Barcelona, 22 February, 2016 – Alcatel announces POP 4 series, a full line of customizable smartphones with design and performance in mind. The iconic POP 4 series includes variants of POP 4, POP 4+ and POP 4S. These smartphones offer customization – from style, color, design, size, performance to user experience.
Barcelona, February 20, 2016 – Alcatel a member of TCL Communication, announces that it will now be operating under the name alcatel. With its business in key segments and markets increasing, alcatel felt it was the right time to launch the new branding. In tune with their target market of millennials, alcatel is simplifying: simplifying thier name, simplifying thier message and streamlining their devices.
IDOL 4 Series Takes Everything Up a Notch With
Augmented Multimedia Features and the Boom Key Experience
Barcelona, February 20, 2016 – Alcatel announces its premium IDOL 4 series. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience.
Barcelona, February 20, 2016 – Increasing its offering of Windows devices, alcatel announced the launch of its PLUS 10 2-in-1 device, running on the latest Windows 10 operating system.
Las Vegas, January 11, 2016 – During the 49th International Consumer Electronics Show (CES), ALCATEL ONETOUCH, a brand of TCL Communication, was recognized twice at an awards ceremony for the 2015-2016 Global Top Brands hosted by International Data Group (IDG). ALCATEL ONETOUCH was among both the Global Smart Phone Top 10 and the Global Smart Connected Devices Brands Top 15. Brands such as Samsung, Apple, Huawei and Lenovo are also on both lists.
LAS VEGAS – January 6, 2016 – ALCATEL ONETOUCH, one of the top five mobile phone manufacturers in North America*, today unveiled the Ride-Fi mobile 4G LTE Wi-Fi hotspot available exclusively from Sprint beginning in February. With Ride-Fi, users can easily turn their car into a mobile hotspot connecting up to eight devices to 4G LTE Wi-Fi while also offering pass through charging for other devices via a USB port; so they can stay connected wherever the road takes them.
AMERICA’S MOST AFFORDABLE SMARTPHONE POWERED BY WINDOWS 10 LANDS
AT T-MOBILE STORES NATIONWIDE BEGINNING IN JANUARY
LAS VEGAS – January 6, 2016 – ALCATEL ONETOUCH, one of the top five mobile phone manufacturers in North America*, today announced availability of America’s most affordable smartphone powered by Windows 10 yet with the ALCATEL ONETOUCH Fierce XL with Windows 10 hitting T-Mobile stores nationwide beginning in January. The affordably priced ALCATEL ONETOUCH Fierce XL with Windows 10 offers consumers more of the popular Microsoft Office productivity applications, including Word Mobile, Excel Mobile, PowerPoint Mobile and OneNote, as well as OneDrive, to help keep on the go workflow a breeze.
CES, LAS VEGAS, January 5, 2016 – ALCATEL ONETOUCH announces a brand-new PIXI experience: the PIXI 4 family offers premium entry-level smartphones and tablets with a comprehensive user experience in design, audio, camera and battery life.
“Compared with other smart devices in the same segment, the PIXI 4 family offers an unprecedented user experience thanks to features like Arkamys optimized speakers and Polaroid filters,” said Dan Dery, Chief Marketing Officer at ALCATEL ONETOUCH.
CES 2016, LAS VEGAS, January 5, 2016 – ALCATEL ONETOUCH announces peace of mind for parents with the launch of the CareTime children’s watch, which allows kids to communicate with pre-approved contacts and incorporates GPS tracking. “Connected objects are part of the daily experience of young children today, so CareTime can fit in easily with their needs and parents’ needs,” said Vittorio Di Mauro, General Manager of Smart Connectivity at ALCATEL ONETOUCH.
CES, LAS VEGAS, January 5, 2016 – ALCATEL ONETOUCH announces the brand’s first tablet to offer the Windows 10 Mobile operating system. The PIXI 3 8-inch tablet will be available with the Windows 10 Mobile operating system and features 4G LTE for fast browsing.
“With Windows 10, PIXI 3 (8) offers a tablet-friendly Start screen,” said Vittorio Di Mauro, General Manager of Smart Connectivity at ALCATEL ONETOUCH. “Users can also personalize their devices the way they like with the PIXI 3’s dedicated line of accessories.”
FIERCE™ XL FROM ALCATEL ONETOUCH® LANDS AT
METRO PCS IN TIME FOR THE HOLIDAYS,
COMING TO T-MOBILE LATER THIS WINTER
IRVINE, Calif. – October 29, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced availability of the Fierce XL™ LTE smartphone powered by Android, available at select Metro PCS stores nationwide and online at MetroPCS.com beginning November 2, 2015, and later this winter at T-Mobile. With a standard retail price of $139.00, the Fierce XL delivers the high-quality, value-packed smartphone experience Metro PCS customers have come to expect from ALCATEL ONETOUCH. More than just a large HD display and powerful all-day battery, the Fierce XL also has a few tricks up its sleeves, including enhanced Google Translate and Polaroid camera mode experience integrations.
ALCATEL ONETOUCH CONTINUES BRAND PARTNERSHIP EXPANSION;
NAMED THE OFFICIAL SMARTPHONE PARTNER OF
MAJOR LEAGUE SOCCER’S NEW YORK CITY FOOTBALL CLUB
NEW YORK – October 26, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) - the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace.
ALCATEL ONETOUCH HIRES MOBILE TECHNOLOGY VETERAN JON MARON AS VICE PRESIDENT
OF MARKETING AND COMMUNICATIONS FOR NORTH AMERICA
IRVINE, Calif. October 20th, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced Jon Maron as Vice President of Marketing and Communications to continue the brands growth in North America. Since the end of 2013, ALCATEL ONETOUCH has been one of the most consistent mobile brands in North America in terms of market share growth, and with the addition of Maron, set its sights on accelerating it’s fast growth and rising position into 2016 and beyond.
IFA, Berlin, September 5th, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announces its new PIXI FIRST smartphone, a member of the brand’s affordable PIXI family. Offering 3G+ connectivity and a powerful quad-core processor, the PIXI FIRST is a class of it’s own when it comes to offering the most sought-after features at an accessible price.
IFA, Berlin, September 5TH 2015 – Things just got a lot more colorful thanks to ALCATEL ONETOUCH and its new IDOL 3C smartphone. IDOL 3C has all the features that made the brand’s groundbreaking IDOL 3 smartphone a multiple award winner and a hit with consumers. “IDOL 3C is the perfect smartphone for someone who demands both technical excellence and trending styling,” says Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH. “It is colorful and a great performer, which is creating a lot of buzz.”
IFA, Berlin, September 5th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands reinvents the PIXI 3 family with a new 10-inch tablet. Pick a PIXI 3 tablet with the right display size (7, 8 or 10-inch), and the connectivity (4G LTE, 3G or Wi-Fi) you prefer. It’s all your choice!
ALCATEL ONETOUCH Continues to Expand Its Smart
Connected Devices Portfolio by introducing 4G Car Wifi and WiFi Music Box
IFA, Berlin, September 5th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced new additions to its line of connected products at IFA 2015. Adding to its already ample line of smart connected device, the mobile brand introduced 4G Car WiFi, for rapid Internet access in a vehicle, and the WiFi Music Box, which enables users to control their home’s sound system with ease from a smartphone or tablet.
IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH unveiled its new POP smartphones at IFA today. POP STAR and POP UP are part of the brand’s POP series – A Combination of Talents. All Eyes on POP STAR The new 5-inch POP STAR smartphone is the undeniable standout in the latest POP lineup. “POP STAR is our most fashion-forward smartphone with a large collection of covers, consumers can choose the cover they like and fully express their own style,” said Cheol Woo Park, Chief Designer, ALCATEL ONETOUCH
WATCH: ALCATEL ONETOUCH Unveils a Full Line of
Premium-Design Smartwatches — Affordable and for All Uses
IFA, Berlin, September 4th 2015 - ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, introduces its brand new GO family. GO PLAY and its companion GO WATCH are designed for active users and always ready for action. Take pictures underwater. Roll in the mud. Rave responsibly at a music festival. Drop it from a height of 1.5 meters. It’s all good.
IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced the launch of Xess at IFA 2015. The genre-busting smart device has an extra-large 17.3-inch screen yet boasts a beautiful, slim stainless-steel body.
ALCATEL ONETOUCH NAMED THE OFFICIAL SMARTPHONE AND TABLET PARTNER OF
THE LA GALAXY AND STUBHUB CENTER
ALCATEL ONETOUCH, the fifth largest mobile phone manufacturer in North America*, today announced a new multi-year partnership with the five-time MLS Cup champions, LA Galaxy, and their home stadium, StubHub Center, becoming the Official Smartphone and Tablet Partner of both the team and the multiple-use sports stadium. Continuing on their commitment to growing the brand in North America,this new partnership expands on ALCATEL ONETOUCH’s strategic investment in MLS, focusing specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement. Financial details of the partnership were not disclosed.
ALCATEL ONETOUCH - the fifth largest smartphone manufacturer in North America* - today announced that the brand will be the Official Smartphone Partner of Toronto FC. The multi-year partnership is the first of its kind for ALCATEL ONETOUCH and represents the company’s most significant brand investment to date in Canada, with an extended reach to a wider North American audience.
ALCATEL ONETOUCH today announced the winners of its North American Innovation Accelerator Challenge. This globally reaching innovation mentorship program was launched in early 2015 and is based in San Francisco where it connects ALCATEL ONETOUCH executives and experts – whose expertise range from product, design, manufacturing and distribution – to developers and mobile tech start-up companies that want to bring new technology to the worldwide marketplace.
THE TIME TO LIVE UNLOCKED IS NEAR!
ALCATEL ONETOUCH IDOL 3 AVAILABLE FOR PRE-ORDER STARTING APRIL 21 FOR AN ONLINE EXCLUSIVE PRICE OF $249.99
ALCATEL ONETOUCH - the fifth largest smartphone manufacturer in the U.S. - is disrupting the flagship smartphone market, today announcing that the award-winning IDOL 3 will be available to pre-order unlocked for an online exclusive price of $249.99 (MSRP of $279.00) beginning on April 21, with pre-orders shipping in May.
ALCATEL ONETOUCH today announced preorder availability of the award-winning ALCATEL ONETOUCH Watch. The Android and iOS compatible Watch will be available directly from ALCATEL ONETOUCH via www.alcatelonetouch.us – starting at $149.99 USD. At pre-order, the ALCATEL ONETOUCH Watch will be available with a sporty black band, with other Watch styles available later in 2015.
INTRODUCING THE HERO 2+.
THE FIRST UNLOCKED PHABLET FOR NORTH AMERICA FROM ALCATEL ONETOUCH FEATURING CYANOGEN OS
ALCATEL ONETOUCH today announced an exciting new software partnership with Cyanogen, Inc., which includes an unlocked phablet for North America featuring Cyanogen OS – the HERO 2+. The HERO 2+ LTE phablet will be available unlocked via the ALCATEL ONETOUCH store powered by Amazon for $299 beginning in Q2 2015.
ALCATEL ONETOUCH’s new IDOL 3 smartphone is packed with best-in-class components and software, designed with partners who are leaders in their fields. Award-winning JBL audio with two front-facing speakers and Clari-Fi technology. Technicolor Color Enhance technology. And a 13-Mpxl rear camera with a next-generation sensor. Plus, an IDOL 3 exclusive feature: it is 100 percent reversible, so users can grab their phone upside down and the IDOL 3 user interface automatically adjusts.
ALCATEL ONETOUCH today announced the inaugural launch of its first-ever e-commerce channel for North America, allowing consumers to purchase unlocked smart devices and accessories directly. Beginning today, consumers looking for affordable unlocked smart devices and accessories can visit www.alcatelonetouch.us to begin shopping in the U.S. A new e-commerce channel for Canada will be available later in Q1 2015.
WATCH: ALCATEL ONETOUCH Unveils a Full Line of Premium-Design Smartwatches — Affordable and for All Uses
It looks like a watch and feels like a watch but it’s much smarter than that. ALCATEL ONETOUCH introduces the WATCH, a smartwatch that puts a premium on elegant design at a very accessible price. In launching the WATCH, ALCATEL ONETOUCH is not content just to make the latest connected technology available to the greatest number of consumers. Offering the WATCH at a fraction of the cost of competitors, the smartphone brand has implemented its design expertise to offer a series of fine finishes that meet the demands of those looking for the same look and feel as a traditional watch.
ALCATEL ONETOUCH Joins Forces With The Color RunTM in 2015; Powering Runners To Shine During The Happiest 5K On The Planet
ALCATEL ONETOUCH today announced an exciting new partnership as the presenting sponsor of The Color Run in North America for 2015. The partnership will help bring “The Happiest 5k on the Planet” to more than 1 million participants in over 120 cities in the U.S. and Canada. As part of this exclusive partnership, ALCATEL ONETOUCH is powering a new layer of experience during The Color Run 2015 Shine Tour™ including the integration of ALCATEL ONETOUCH technology. In select markets, RFID connected bracelets enhance the runner’s experience by making it quick and easy for them to share their favorite event photos via social channels.
Embracing Open Innovation, ALCATEL ONETOUCH Announces Their Innovation Accelerator For North America
ALCATEL ONETOUCH today announced the North American expansion of its accelerator program – originally launched in Europe in early 2014 – in partnership with PRIME to be located in San Francisco. This expansion is driven by the company’s entrepreneurial spirit and goal to embrace “Open Innovation” to help drive greater access of smart technology and innovation for a global mass market.
With a series of announcements at the International CES, ALCATEL ONETOUCH, one of the world's largest smartphone brands, makes good on its commitment to offer the latest technological innovations to all. The brand’s new PIXI smartphones make mobile Internet available to everyone, while offering another innovative feature of OS-agnostic. It is available with Firefox, Windows or Android, providing the flexibility to all consumers. What’s more? The smartly priced WATCH creates a newly attainable smartwatch category.
ALCATEL ONETOUCH has announced the availability of the ALCATEL C1 for AT&T’s pre-paid GoPhone product portfolio. With an efficient 1.0GHz dual-core processor and crisp, responsive 3.5” HVGA screen, the C1 lets you do more with multi-tasking support for simultaneously running apps, games and browsing the internet.
ALCATEL ONETOUCH introduces the HERO 2 smartphone, the newest arrival to the HERO family to revolutionize digital creativity.
At 7.3mm thin and weighing just 310 grams, the HERO 8 is one of the slimmest and lightest tablets on the market. Its stylish aluminium body is topped by a wide, comfortable 8-inch screen.
ALCATEL ONETOUCH today introduced the POP 2 family, which comes in a variety of sizes, colours and with rich multimedia functions, demonstrating its commitment to democratising the LTE market by introducing the richest product portfolio in entry-level smartphones.
ALCATEL ONETOUCH today announced the availability of their newest smartphones being added to the T-Mobile product lineup, the Fierce 2 and the Evolve 2. Both feature-rich, value-focused smartphones will be available nationwide beginning in September