Press Release

Alcatel Launches POP 4 Series:
The most customizable smartphones, inside and out,
to best suit all desires


  • 3 devices for 3 desires: POP 4, POP 4+, POP 4S
  • Vast collection of colors and styles: Hairline-Brushed, Leather, Wood, Baby Skin
  • Curved design with a slim body and fully laminated black crystal display
  • Take great group selfies in the parties with the front camera of wide viewing angle and front flash
  • 4G LTE for fast browsing and streaming


MWC, Barcelona, 22 February, 2016 alcatel announces POP 4 series, a full line of customizable smartphones with design and performance in mind. The iconic POP 4 series includes variants of POP 4, POP 4+ and POP 4S. These smartphones offer customization – from style, color, design, size, performance to user experience.

“For consumers in their earlier 20s, we say the POP 4 smartphone is ‘designed by you, inside and out,’” said CW Park, Chief Designer and General Manager of Global Design Center at alcatel. “POP 4 series offers a huge collection of covers to fit every personality. It’s the ultimate tailor-made smartphone because customization is always a top priority for us”

Fashionable, With Superior Design
POP 4 series offers a choice of 4 fashionable cover collections to customize a look: Hairline-Brushed, Leather, Wood and Baby Skin. Top that off with a slim body, curved design and fully laminated display for a premium look that users will adore.

Great Camera Expereince  
POP 4 and POP 4+ carry 8 Mpxl rear cameras for clear shots and 5 Mpxl front cameras with wide viewing angle for better group selfies.

The POP 4S’s 13 Mpxl rear camera and 5 Mpxl front camera offers ultra-fast focus (PDAF); large sensor size for clear, bright pictures; a dual-tone flash for accurate color rendering, bright night shots and selfies.

Premium Performance and User Experience
POP 4 and POP 4+ runs quad-core CPU and the top-of-the-line POP 4S integrates an octa-core powerful CPU and 4G LTE category 6. This feature puts users in the fast lane for always more streaming and gaming connectivity. In addition, the POP 4S includes fingerprint recognition for maximized security. Its JBL headsets and Hi-Fi sound allow for a great multimedia experience right at your fingertips.

The big powerful battery makes sure users can party as long as they want. With ”quick charge”  function you can charge your battery in 30 minutes up to 50%  



About Alcatel
Alcatel is a member of TCL Communication, an international multicultural company which designs, develops and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and a member of TCL Corporation, one of the largest consumer electronics companies in the world.
For more information, please visit alcatel's website.