ALCATEL ONETOUCH Launches the New PIXI 4 Family: A Line of Premium Entry-Level Devices

  • A range of 3.5-inch and 4-inch smartphones, 6-inch phablet and 7-inch tablet
  • Powerful quad-core processor in the 4-inch, 6-inch and 7-inch
  • Polaroid software for perfect, personalized photos
  • Power-saving functions for up to 25% longer battery life
  • Louder and clearer sound on all apps, music and video players

CES, LAS VEGAS, January 5, 2016 – ALCATEL ONETOUCH announces a brand-new PIXI experience: the PIXI 4 family offers premium entry-level smartphones and tablets with a comprehensive user experience in design, audio, camera and battery life.

“Compared with other smart devices in the same segment, the PIXI 4 family offers an unprecedented user experience thanks to features like Arkamys optimized speakers and Polaroid filters,” said Dan Dery, Chief Marketing Officer at ALCATEL ONETOUCH.

Seductive Design

With its compact form, the PIXI 4 family is among the slimmest models in the entry-level segment. It comes in a rainbow of colors, from cool, metallic silver to eye-popping, candy-colored brights.

Dual Flash, Creative Software

Fun, creative Polaroid software let users design their own photo collages, add effects, borders, texts and makes sharing easy. The front flash on the 4-inch smartphone and 6-inch phablet guarantees great selfies — even in the dark.

Loud and Clear

Sound is louder and clearer on all apps, music and video players, and streamed content thanks to Arkamys optimized speakers. And when it comes to the hardware, the quad-core CPU (available on the 4-inch smartphone, 6-inch phablet and 7-inch tablet) allows users to open multiple apps instantly and makes browsing a breeze.

The XL Experience

The large displays of the phablet and tablet are perfect for viewing multiple windows. The spacious display of the PIXI 4 6-inch phablet is nonetheless easy to manage with one hand thanks to its dedicated software. In addition, commands are activated with just a touch of a finger, such as double-tapping to switch the phablet on.

Compared to the previous generation, the PIXI 4 7-inch tablet is even more compact and thin. It runs on powerful chipsets with a new IP52 feature (splash and dustproof); it is also voice-call-enabled. The pre-loaded HERE MAPS application is perfect for travelers and can be used anywhere to browse maps, even offline.

And Smart Too

What’s the use of having all these features if the device is out of power? The PIXI 4 family has thought of that too. With smart power-saving functions, it offers up to 25 percent longer browsing.

Stop by our booth in Central Hall, Stand No. 9829 and 9840 at CES.

Visit ALCATEL ONETOUCH’s press room:

http://www.alcatelonetouch.com/global-en/

About ALCATEL ONETOUCH

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world.

For more information, please visit www.alcatelonetouch.com.

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Media Contacts
Fran Tam – ALCATEL ONETOUCH
+852 3180 2831 – fran.tam@tcl.com
Jason Gerdon – ALCATEL ONETOUCH North America
PR.NA@alcatelonetouch.com

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